It's our second ever innocent AGM today, there'll be a few updates on this blog throughout the day. So here's the first at just gone 10am.
A new year, and a new clock to mark each update.
It's not quite as sunny as last year but at least it's not raining. Yet.
Things are looking a lot brighter inside Fruit Towers though.
The all important logistics are in place, coat hangers, raffle tickets, check check.
And the grand reassembly of an exact replica of our 10th birthday cake begins.
It's the fifth and final day of our online AGM and we'd love to know all your thoughts about the very latest thing in our world: our new squeezies for kids.
We have just launched our new fruit snack for kids - innocent squeezies - and we’re really keen to know what you think about them. Each squeezie is a tubeful of pure fruit puree. Each one contains whole fruit and absolutely nothing else, no bits and no rubbish. They’re perfect for putting in lunchboxes and can also be frozen. At the moment they are available in 2 recipes; pineapples & mangoes / strawberries & raspberries. Each squeezie is 40g and they are available in packs of 6 for £1.99
We always like to be on the front foot so we’re already looking for the next recipe to add to the range. We’ve had a few ideas:
Just leave your say as a comment on this blog post below. We'll be reading each and everyone of your thoughts and will then add the results to everything we pick up from our drinkers coming to the AGM. And look out for a lot of AGM blog posts, twitter updates and videos over the next few days. Thanks for all your thoughts and rolling your sleeves up and getting involved.
We've just written a new book all about innocent.
We say just. We've actually been talking about writing one for the last few years but it took us a bit longer than we anticipated (lots of looking for old photos, trying to remember everything that's happened and what not).
In a nutshell, it's the story of our first ten years in business and is a book for anyone who wants to start their own business, bring fresh thinking to their current one or has been told their idea won't work.
After all, innocent is a business that almost didn't happen (we were turned down by every bank in the land) so we hope by telling our story we can encourage other people to have a go at doing their own thing too.
Even if starting a business isn't on your to do list, the book does a neat job of summing up our first ten years. And there are lots of pictures. Very important.
You can also watch this little film that the people from Waterstone's made when they came in for a look round.