Last year towards the end of our Buy One Grow One Tree
project we asked you all if you could think of anyway to improve
the project in future. You gave us some great feedback as comments
this blog post. A lot of the comments concerned us giving you
more information on where the trees are planted and the communities
benefiting from the trees.
So Geoff got our man on the ground in India to have a look about
with his video camera. Here's the result.
We've also made a little Google Map
showing you exactly where some of the trees are planted
(Thurinjapuram, India) so you can zoom right up. Don't go too fast
though, it's like virtual sky diving.
You also said that you wouldn't mind it if you could add our
badge to FaceBook profiles as well as blogs and stuff. So we've
fixed that this year too. You can now add a badge to your own page
by planting a tree and then going here.
We'll be asking for even more feed back again towards the end of
this year's project don't worry, but if you have any thoughts or
ideas to let us know now just add a comment to this blog post.
Earlier on this week we asked you to choose the top five
questions that you'd like answered at our AGM on Saturday. Over a
thousand people filled in the survey, which is brilliant. Without
any further ado, here are the five questions that are going to be
read out on the day, for Richard, Adam and Jon to answer:
When Richard, Jon and Adam started out they had a vision
and has this vision materialised or exceeded their expectations?
And have you had to compromise any of your core beliefs you had at
the outset to reach the levels of success you have today?Liam, by email
How do you know that the work you are doing through the
charitable foundation is having a positive impact? Are you having
it independently evaluated for the effect it is having on the local
economies and whether there are corresponding benefits for everyone
in the community, like through building new health centres and
stuff? How do you know it's not increasing inequalities or setting
up any weird or perverse (ooh-err!) local priorities for people and
their families?Farrah, by emailAny plans
to produce a range of organic smoothies?Sam, by
How are you planning to respond to the influx of mid-low
price smoothies on the market (P&J price drop, Tropicana
smoothies, supermarket own label)?Kirsty, by
Innocent Drinks must require an incredible volume of fruit
from various countries worldwide throughout the year and I've no
doubt you source with integrity, but is there much thought being
given to food miles / carbon footprints? Where's the line between
cost savings through global sourcing and the environmental savings
of buying local produce?David, by email
A big thanks to everyone that asked a question, and to everyone
that voted. We'll be posting the answers up here on the day as
soon as they've been asked (sometime after 5pm), so watch this
space. And we'll be answering all the other questions that you
submitted on our website by Friday 2nd May.