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it's simple, stupid

The secret of success?

"It sounds unremarkable and even naïve, but it's our obsession with making really great products. It's at the heart of everything we do. I don't understand how you can exist as a company and not have it.
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Not us speaking, but we echo the sentiment entirely. The quote was uttered by Jonathan Ive, Apple's senior vice president of industrial design. More in an article here.