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Thoughts from December 2006

super lucy

Superberries

Superberries is a website that we quite like. Partly because they share our love of all things berry, and partly because they interviewed our very own Lucy E. Lucy E is innocent's Cherry Picker, which means that she makes up all the recipes for new smoothies. Pretty exciting stuff.

fog on the blog

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Today is pretty foggy. It's probably not just in Shepherd's Bush. We're keeping our fingers crossed for snow at Christmas, but we reckon we're likely to just have more fog.

a new book about us

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Here's a new book that has been written about us. It's in a series called Great Brand Stories and tells the story of innocent. Written by a nice chap called John Simmons, it's a rollicking good read, full of mystery, intrigue, cops, robbers and a saucy incident involving a vicar and some smoked haddock.

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Actually, that's not strictly true. It's about fruit, some drinks and some people. Our story. Quite interesting if you're into smoothies, entrepreneurial stuff and more smoothies. You can buy it here.

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upping the stakes

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Celebrating your Birthday at innocent involves a Circle of Death. This is when everyone at Fruit Towers crowds round you to sing Happy Birthday, and then you make a speech. But by far the best bit is the home-made cake. Normally we're used to a bit of Victoria Sponge, maybe a lemon drizzle if we're lucky. Today, however, was different. Simon (who buys all our fruit) made these two beauties for Ailana and Claire. Lucky girls.